![]() ![]() Netflix will raise prices for its US subscribers starting Thursday, the company confirmed to. Netflix last raised prices in 2020, as millions of users flocked to streaming services while remaining confined to their homes due to the COVID-19 pandemic.įollow Brett Molina on Twitter: article originally appeared on USA TODAY: Netflix price hike: Streaming service now starts at $9. Netflix's original series 'Stranger Things.' Netflix. We think Netflix tends to raise prices when churn is low, and. ![]() Members will be notified by email and through the app 30 days before the price changes takes effect on their account, said Netflix. 18 highlighted that management’s decision to raise prices could be a positive sign for recent subscriber trends. 15, 2019, that it is raising its prices in the U.S. Existing members will see the price change over the coming weeks. In this July 17, 2017, file photo the Netflix logo is displayed on an iPhone in Philadelphia. The price increase will take effect immediately for new customers. "We understand people have more entertainment choices than ever and we’re committed to delivering an even better experience for our members," said Netflix in its statement. video streaming plan by 10 percent a move that could boost its profits but slow the subscriber growth that drives its stock price. In a statement to USA TODAY, Netflix said it is raising prices "so that we can continue to offer a wide variety of quality entertainment options." It spent around 13 billion on content in 2018, up from about 8 billion in 2017. Netflix is raising the price for its most popular U.S. The Premium plan, which offers Ultra HD and supports up to four screens simultaneously, will increase from $17.99 a month to $19.99 a month.
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